Audience Expert
YAudience
Alex is the founder and CEO of Y Audience, a retargeting and audience targeting ad network.
Alex has managed and optimized more than 50 retargeting campaigns for clients of all sizes, including campaigns for both brand and direct response advertisers, and is an expert at driving value at minimal cost.
He currently manages retargeting campaigns aimed at a unique collection of more than 10 million people.
Before founding Y Audience, Alex was the senior marketing manager at TripIt, acquired by Concur, and worked in marketing for a pioneering social search platform, Eurekster. He also previously worked as a media buyer for the ad agency Mediasmith, managing media campaigns for major advertisers such as American Express, NetApp, and Trend Micro. He started his career as one of the first employees at AdBrite.
When not managing retargeting campaigns, Alex enjoys using other marketing tactics such as SEO, SEM, and Facebook Ads.
He currently lives in Melbourne, Australia, but spent most of his career in San Francisco.
